Bid
Demand enters
Advertisers and demand-side platforms return a price against an impression-level request, inside the stated window.
Sivora Exchange Advertisers Demand seat
Exchange / Advertisers
Advertisers enter the exchange as demand.
Advertisers and demand-side platforms bid into Sivora Exchange. Eligible bids compete in a real-time auction for publisher inventory, and a cleared impression continues toward audiences.
Ticket
The demand side of a ticket
Seat
Who may trade
A demand seat or a supply seat is reviewed onto the exchange. Eligibility is applied before the auction compares bids.
Clear
The auction settles
Eligible bids are compared. A result returns to both sides. The impression path continues toward the publisher’s audience.
Access
How demand participates
OpenRTB
OpenRTB demand
The desk submits bids against impression-level bid requests. Objects follow the OpenRTB request and response contract provided to accepted participants.
Supply path
Reach
Reach is a function of connected supply and the controls those sellers apply. It is not a promised universe. Sivora Exchange does not publish invented scale figures.
Controls
Buying controls
Demand applies price, brand, and eligibility constraints on its own bids. Seller floors and blocks remain on the supply side of the market.
Clearing
Auction outcomes
Win, loss, and clearing data are returned to the desk. Reporting describes activity available to that participant — not market-wide claims.
Record
Demand desk record
Participants
Advertisers and demand-side platforms requesting a demand seat.
Protocol
OpenRTB bid stream. Impression-level decisioning.
Inventory
Supply offered into the exchange and eligible for the desk after seller and venue rules.
Reporting
Desk-scoped outcomes and activity. No implied market share.
Partner with Sivora
Request a demand seat
Describe your desk, intended buying use, and integration path. Access is reviewed, not automatic.
Join the Exchange